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Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:  K. M. Sam;  C. R. Chatwin
Favorite | TC[Scopus]:0 | Submit date：2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
Market Signals: Website Investment and Physical Store Existence Journal article
Xuehua Wang, Wing Chi Chow, Zhilin Yang, Jennifer Y.M. Lai. Market Signals: Website Investment and Physical Store Existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/10/17
Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Wang,Xuehua, Chow,Wing Chi, Yang,Zhilin, Lai,Jennifer Y.M.. Market signals: Web site investment and physical store existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/08/01
Consumer Behaviour  Internet Marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Wang, X., Chow, W. C., Yang, Z.. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 260-276.
Authors:  Wang, X.;  Chow, W. C.;  Yang, Z.
Favorite |   IF:1.3/0 | Submit date：2022/08/21
cognitive process  normative process  affective process  online reviews  empathy  purchase intention  internet marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
E-Public Space and Online Viral Marketing: Policy Concerns over 'Pushing Hands' on the Chinese Internet Conference paper
Mei Wu, Chengyu Cao. E-Public Space and Online Viral Marketing: Policy Concerns over 'Pushing Hands' on the Chinese Internet[C], 2010.
Authors:  Mei Wu;  Chengyu Cao
Favorite |  | Submit date：2019/09/27
Chinese Internet  Tuishou  Online Viral Marketing  Public Sphere  Policy  Internet Policy  
A Research Note on The Practical 10 Ps for Internet Marketing Conference paper
Liu, T. C., Pang, C. A Research Note on The Practical 10 Ps for Internet Marketing[C], Beijing:Beijing Jiaotong University, 2007, 42-47.
Authors:  Liu, T. C.;  Pang, C
Favorite |  | Submit date：2022/06/07
10 Ps  Internet Marketing  
The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce Conference paper
K. M., Sam, C. R., Chatwin. The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce[C], 2005, 411 – 418.
Authors:  K. M., Sam;  C. R., Chatwin
Favorite |  | Submit date：2019/12/05
Consumer Psychological Factors  Internet Marketing  E-marketing Mix