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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity Journal article
Ou, Juanjuan, Wong, Ip Kin Anthony, Prentice, Catherine, Liu, Matthew Tingchi. Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity[J]. Journal of Hospitality and Tourism Research, 2020, 44(2), 377-402.
Authors:  Ou, Juanjuan;  Wong, Ip Kin Anthony;  Prentice, Catherine;  Liu, Matthew Tingchi
Favorite | TC[WOS]:42 TC[Scopus]:51  IF:4.4/5.0 | Submit date：2021/12/06
Brand Equity  Casino  Customer Engagement  Impulsive Behavior  Loyalty  Service Environment  
Customer engagement and its outcomes: The roles of service environment and brand equity Conference paper
Ou, J., Wong, A. I, Liu, T. C.. Customer engagement and its outcomes: The roles of service environment and brand equity[C], 2018.
Authors:  Ou, J.;  Wong, A. I;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
customer engagement  impulsive behavior  loyalty  service environment  brand equity