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Host language, guest language or hybrid? Language strategy in destination advertising Journal article
Tang, Xiangjie, Fong, Lawrence Hoc Nang. Host language, guest language or hybrid? Language strategy in destination advertising[J]. Current Issues in Tourism, 2024.
Authors:  Tang, Xiangjie;  Fong, Lawrence Hoc Nang
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:5.7/6.7 | Submit date：2024/10/10
The Hybrid Of Host And Guest Languages  Host Language  Guest Language  Perceived Uniqueness  Curiosity  Destination Advertising