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The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y Conference paper
Leng I CHIN, SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
Authors:  Leng I CHIN;  SO SIU IAN
Adobe PDF | Favorite |  | Submit date：2024/08/30
Metaverse, Generation y, Generation z, Brand Experience  
The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels Journal article
Candy Mei Fung Tang, Desmond Lam. The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels[J]. International Journal of Contemporary Hospitality Management, 2017, 29(1), 607-623.
Authors:  Candy Mei Fung Tang;  Desmond Lam
Favorite | TC[WOS]:105 TC[Scopus]:118  IF:9.1/8.9 | Submit date：2019/09/19
Personality  Generation y  Agreeableness  Willingness To Pay  Extraversion  Green Attitudes  
“LuXurY” hotel loyalty–a comparison of Chinese Gen X and Y tourists to Macau Journal article
Yang, F. X., Lau, V. M. C.. “LuXurY” hotel loyalty–a comparison of Chinese Gen X and Y tourists to Macau[J]. International Journal of Contemporary Hospitality Management, 2015, 1685-1706.
Authors:  Yang, F. X.;  Lau, V. M. C.
Favorite | TC[WOS]:59 TC[Scopus]:70  IF:9.1/8.9 | Submit date：2022/06/15
Generation y  Consumer Behavior  Luxury Hotel  Generation x  Generation Differences  Chinese Tourism