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Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
Neural responsiveness to Chinese versus Western food images: A functional magnetic resonance imaging study of Chinese young adults Journal article
Xu, Xi, Pu, Jiajia, Shaw, Amy, Jackson, Todd. Neural responsiveness to Chinese versus Western food images: A functional magnetic resonance imaging study of Chinese young adults[J]. Frontiers in Nutrition, 2022.
Authors:  Xu, Xi;  Pu, Jiajia;  Shaw, Amy;  Jackson, Todd
Favorite | TC[WOS]:2 TC[Scopus]:3  IF:4.0/4.4 | Submit date：2022/08/31
Food Images  Neural Activation  Fmri  Culture  Food Preferences  Chinese