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Faculty of Busin... [1]
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CHARK CHI HANG [1]
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Journal article [1]
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2022 [1]
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英語English [1]
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INTERNATIONAL JO... [1]
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Brand effect on extended warranty valuation: Subjective value versus popularity
Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:
Chark, Robin
;
Muthukrishnan, A. V.
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TC[WOS]:
3
TC[Scopus]:
3
IF:
5.9
/
7.0
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Submit date：2022/05/17
Availability
Brand
Deliberation
Extended Warranty
Subjective Value
