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Faculty of Busin... [1]
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LIU XING [1]
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2023 [1]
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Excited or Calm? Effects of Endorsers’ Emotions on Tourists’ Impulsive Buying
Journal article
Luo, Xiaoyan, Liu, Xing, Wan, Lisa C.. Excited or Calm? Effects of Endorsers’ Emotions on Tourists’ Impulsive Buying[J]. Journal of Travel Research, 2023.
Authors:
Luo, Xiaoyan
;
Liu, Xing
;
Wan, Lisa C.
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TC[WOS]:
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TC[Scopus]:
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IF:
8.0
/
9.7
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Submit date：2024/02/22
Emotion
Excited/calm Endorser
Experiment
Impulsive Buying
Time Horizon
