English | 繁體

Search in the results

UM

Browse/Search Results:  1-4 of 4 Help

Selected(0)Clear Items/Page:    Sort:
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Xu, Yukuan, Zhang, Ziqiong, Fong, Davis Ka Chio, Law, Rob. Can staying overnight affect traveler satisfaction? Evidence from a gambling destination[J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018, 23(9), 907-923.
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite | TC[WOS]:2 TC[Scopus]:3  IF:4.3/4.4 | Submit date：2018/10/30
Traveler Satisfaction  Staying Overnight  Moderating Effect  Travel Experience  Equity Theory  Consumer Involvement Theory  Norm Theory  Asia Pacific  Tourism Marketing  Gambling Destination  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/02
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/01
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Chow, C.S.F., Tang, E.P.Y., Fu, I.S.F.. Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language[J]. Journal of Global Marketing, 2007, 20(4), 25.
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite |  | Submit date：2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement