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Betting on Macau: Casino Capitalism and China's Consumer Revolution Book
TIM SIMPSON. Betting on Macau: Casino Capitalism and China's Consumer Revolution[M]. United States of America:University of Minnesota Press, 2023.
Authors:  TIM SIMPSON
Favorite |  | Submit date：2023/08/28
Macau  Gambling  Consumer Culture  China  Subjectivity  
Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products Conference paper
Wen Yu Chang. Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products[C], 新北市:天主教輔仁大學傳播學院, 2011, 525-539.
Authors:  Wen Yu Chang
Favorite |  | Submit date：2019/09/27
Consumer  Decision Process  Willingness-to-pay  Macau  Culture  
Cultural influence on proneness to brand loyalty Journal article
Desmond Lam. Cultural influence on proneness to brand loyalty[J]. Journal of International Consumer Marketing, 2007, 19(3), 7.
Authors:  Desmond Lam
Favorite | TC[WOS]:45 TC[Scopus]:52  IF:1.8/2.8 | Submit date：2018/10/30
Culture  Brand Loyalty  Consumer Behavior