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How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory
Journal article
Fan, Yulan, Wong, Ip Kin Anthony, Lin, Zhiwei (CJ). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory[J]. Tourism Management Perspectives, 2023, 47, 101123.
Authors:
Fan, Yulan
;
Wong, Ip Kin Anthony
;
Lin, Zhiwei (CJ)
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TC[WOS]:
8
TC[Scopus]:
10
IF:
7.3
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8.0
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Submit date：2023/07/19
Chinese Folk Music
Cognitive Balance Theory
Destination Image
Self–brand Congruence
Sensory Marketing
Enhancing Perception of Rhythm and Pitch with Chinese Folk Songs
Book
Dennis Ping-Cheng Wang. Enhancing Perception of Rhythm and Pitch with Chinese Folk Songs[M]. USA:Quantum Press, 2018.
Authors:
Dennis Ping-Cheng Wang
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Submit date：2022/08/10
Chinese Music, Folk Song, Music Ensembles
