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How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok Journal article
Zhu, Chris, Hall, C. Michael, Fong, Lawrence Hoc Nang, She, Silin, Naderi Koupaei, Sara. How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok[J]. Scandinavian Journal of Hospitality and Tourism, 2024, 24(1), 106-122.
Authors:  Zhu, Chris;  Hall, C. Michael;  Fong, Lawrence Hoc Nang;  She, Silin;  Naderi Koupaei, Sara
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.1/3.9 | Submit date：2024/05/16
Celebrity Attachment  Ice-snow Tourism  Nordic Tourism  Parasocial Interaction Theory  Short Video  
When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention Journal article
Zhu, Chris, Fong, Lawrence Hoc Nang, Gao, Huicai, Liu, Christy Ying Ni. When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention[J]. Current Issues in Tourism, 2023, 26(17), 2762 - 2776.
Authors:  Zhu, Chris;  Fong, Lawrence Hoc Nang;  Gao, Huicai;  Liu, Christy Ying Ni
Favorite | TC[WOS]:36 TC[Scopus]:33  IF:5.7/6.7 | Submit date：2022/08/05
Celebrity Attachment  Chengdu  Enjoyment  Sense Of Presence  Telepresence  Tiktok  
Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention Journal article
Zhu, Chris, Fong, Lawrence Hoc Nang, Li, Xi, Buhalis, Dimitrios, Chen, Hong. Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention[J]. International Journal of Tourism Research, 2023, 26(1), e2599.
Authors:  Zhu, Chris;  Fong, Lawrence Hoc Nang;  Li, Xi;  Buhalis, Dimitrios;  Chen, Hong
Favorite | TC[WOS]:3 TC[Scopus]:6  IF:4.1/4.7 | Submit date：2024/02/22
Celebrity Attachment  Destination Marketing  Existential Authenticity  Telepresence Theory  Tiktok  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S.S, Choe, J.Y.J, Petrick, J.F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 320-329.
Authors:  Kim, S.S;  Choe, J.Y.J;  Petrick, J.F
Favorite |   IF:8.9/8.3 | Submit date：2022/08/27
Celebrity  Brand  Festival  Loyalty  Image  Destination attachment  Korea  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:140 TC[Scopus]:183  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea