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When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention
Zhu, Chris1; Fong, Lawrence Hoc Nang2; Gao, Huicai3; Liu, Christy Ying Ni4
2023-09-02
Source PublicationCurrent Issues in Tourism
ABS Journal Level2
ISSN1368-3500
Volume26Issue:17Pages:2762 - 2776
Abstract

Considering the rapid development of TikTok short videos combining celebrities and tourist destinations, this study aims to examine how attachment to TikTok celebrities enhances visit intention. Presence theory (Sense of Presence and Telepresence) was applied to construct the theoretical framework. 276 survey data were collected from respondents who had watched TikTok-Chengdu celebrity travel videos but had not visited Chengdu, China. Results indicated that celebrity attachment positively predicts sense of presence and telepresence. Furthermore, sense of presence and telepresence positively predict tourist enjoyment, and telepresence has a greater impact. Moreover, tourist enjoyment positively predicts their intention to visit Chengdu. Theoretical and managerial contributions are presented.

KeywordCelebrity Attachment Chengdu Enjoyment Sense Of Presence Telepresence Tiktok
DOI10.1080/13683500.2022.2097058
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000821401100001
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Scopus ID2-s2.0-85133537801
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
INSTITUTE OF COLLABORATIVE INNOVATION
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorGao, Huicai
Affiliation1.School of tourism management, Macao Institute for Tourism Studies, Macao
2.Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macao
3.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
4.Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao
Recommended Citation
GB/T 7714
Zhu, Chris,Fong, Lawrence Hoc Nang,Gao, Huicai,et al. When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention[J]. Current Issues in Tourism, 2023, 26(17), 2762 - 2776.
APA Zhu, Chris., Fong, Lawrence Hoc Nang., Gao, Huicai., & Liu, Christy Ying Ni (2023). When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention. Current Issues in Tourism, 26(17), 2762 - 2776.
MLA Zhu, Chris,et al."When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention".Current Issues in Tourism 26.17(2023):2762 - 2776.
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