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Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter? Journal article
Wu, Jialin Snow, Ye, Shun, Zheng, Chen Jerry, Law, Rob. Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?[J]. International Journal of Contemporary Hospitality Management, 2021, 33(10), 3514-3534.
Authors:  Wu, Jialin Snow;  Ye, Shun;  Zheng, Chen Jerry;  Law, Rob
Favorite | TC[WOS]:12 TC[Scopus]:15  IF:9.1/8.9 | Submit date：2021/11/17
Brand Viscosity  Habit  Loyalty  Mobile App  Multi-group Structural Equation Modeling  Status Quo Bias Theory  Switching Cost