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Chinese migrant workers' adoption of urban consumer habits
Journal article
Rongwei Chu, James M. Leonhardt, Matthew Tingchi Liu. Chinese migrant workers' adoption of urban consumer habits[J]. Marketing Letters, 2015, 26(1), 57-66.
Authors:
Rongwei Chu
;
James M. Leonhardt
;
Matthew Tingchi Liu
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TC[WOS]:
19
TC[Scopus]:
22
IF:
2.5
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3.7
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Submit date：2019/10/22
Migrant Workers
Habit Adoption
Subsistence
Bottom Of The Pyramid
What Enhance New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers
Conference paper
Chu, R, Liu, T. C.. What Enhance New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers[C], Chicago:Loyola University Chicago, 2012.
Authors:
Chu, R
;
Liu, T. C.
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Submit date：2022/06/06
New Product Usage
Chinese Migrant Workers
bottom of the pyramid (BOP)
