| Status | 已發表Published |
| What Enhance New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers | |
Chu, R ; Liu, T. C.
| |
| 2012-07-01 | |
| Source Publication | The 4th Subsistence Marketplaces Conference Proceedings
 |
| Publication Place | Chicago |
| Publisher | Loyola University Chicago |
| Abstract | This article responds to extensive researches on how helping the poor making the move up (Viswanathan and Sridharan 2009, Viswanathan et al. 2005) and understand the wealth base of bottom of the pyramid (BOP) (Prahalad 2005). Applying two perspectives of both poverty theory and cultural assimilation theory, we address the question of what and how new product usage is enhanced within the migrant workers at cities in China. We conceptualize that ameliorating economic, knowledgeable, and psychological poverty level will enhance their new product usage. And urban assimilation level moderates or counters these effects instead of encouraging usage directly. Our work partly empirically test the research model of (Nakata and Weidner 2012). |
| Keyword | New Product Usage Chinese Migrant Workers bottom of the pyramid (BOP) |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 8039 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Chu, R |
| Recommended Citation GB/T 7714 | Chu, R,Liu, T. C.. What Enhance New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers[C], Chicago:Loyola University Chicago, 2012. |
| APA | Chu, R., & Liu, T. C. (2012). What Enhance New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers. The 4th Subsistence Marketplaces Conference Proceedings. |
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