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Prior experience and destination advertising response Journal article
Choe, Y., Stienmetz, J.L., Fesenmaier, D.R.. Prior experience and destination advertising response[J]. Tourism Analysis, 2014, 19(3), 351-359.
Authors:  Choe, Y.;  Stienmetz, J.L.;  Fesenmaier, D.R.
Favorite | TC[WOS]:12 TC[Scopus]:14 | Submit date:2019/10/17
Destination Advertising Response  Advertising Effectiveness  Conversion