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LIU TING CHI [1]
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Conference paper [1]
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2011 [1]
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英語English [1]
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The Eastern Acad... [1]
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How Customer Involvement Influences Credit Card Loyalty Reward Programs
Conference paper
Liu, T. C., Brock, J., Ramendra , S., Sy-Changco, J. A.. How Customer Involvement Influences Credit Card Loyalty Reward Programs[C], Boston, Massachusetts:The Eastern Academy of Management, 2011.
Authors:
Liu, T. C.
;
Brock, J.
;
Ramendra , S.
;
Sy-Changco, J. A.
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Submit date：2022/06/06
