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Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context Journal article
Li, Nao, Li, Leyan, Chen, Xiaoming, Wong, Ip Kin Anthony. Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context[J]. Journal of Hospitality and Tourism Management, 2024, 58, 184-196.
Authors:  Li, Nao;  Li, Leyan;  Chen, Xiaoming;  Wong, Ip Kin Anthony
Favorite | TC[WOS]:11 TC[Scopus]:15  IF:7.6/8.3 | Submit date：2024/04/02
Digital Storytelling Satisfaction  Emotional Healing  Flow State  Restoration  Virtual Reality (Vr) Tourism  
Service attribute prioritization based on the marginal utility of attribute performance Journal article
Pan, Mengqiang, Li, Nao, Law, Rob, Huang, Xiankai, Wong, Ip Kin Anthony, Zhang, Binru, Li, Leyan. Service attribute prioritization based on the marginal utility of attribute performance[J]. International Journal of Hospitality Management, 2023, 114, 103560.
Authors:  Pan, Mengqiang;  Li, Nao;  Law, Rob;  Huang, Xiankai;  Wong, Ip Kin Anthony; et al.
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:9.9/10.3 | Submit date：2023/10/10
Aspect-based Sentiment Classification  Asymmetric Relationship  Attribute Prioritization  Customer Satisfaction  Marginal Utility  Online Reviews