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Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context
Li, Nao1; Li, Leyan2; Chen, Xiaoming3; Wong, Ip Kin Anthony4
2024-03
Source PublicationJournal of Hospitality and Tourism Management
ABS Journal Level1
ISSN1447-6770
Volume58Pages:184-196
Abstract

With the advancement of digital technology, digital storytelling is becoming more and more widely used. However, academics have not delved deeply enough into digital storytelling in the realm of VR tourist study. The objective of this study is to investigate the narrative persuasion process of technology-provided presence and story satisfaction in the context of digital destination storytelling. Combining the stimulus–organism–response (SOR) model, the study aims to examine the influence of these two variables on flow experience, emotional healing, restorative experience, and behavioral intention during the viewing of stories. By exploring these relationships, the research seeks to enhance our understanding of how technology and storytelling satisfaction contribute to the overall narrative persuasive effect. A comparative experimental data from 193 people proved that using VR to view destination story can significantly affect viewers' behavioral intentions and better help viewers build emotional distress problems compared to traditional viewing mode. In addition, viewers' flow state, emotional healing, restorative experience, and behavioral intention are all significantly impacted by how satisfied they are with a digital story, and flow state plays an important mediating role. The results of this study offer new perspectives on VR tourism and creative methods of marketing for the tourism industry.

KeywordDigital Storytelling Satisfaction Emotional Healing Flow State Restoration Virtual Reality (Vr) Tourism
DOI10.1016/j.jhtm.2023.12.007
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:001164686900001
PublisherELSEVIER, RADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS
Scopus ID2-s2.0-85183657417
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorLi, Nao; Li, Leyan; Chen, Xiaoming; Wong, Ip Kin Anthony
Affiliation1.Business School, Institute of Digital Economy, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China
2.Business School, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China
3.School of Computer Science and Artifical Intelligence, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China
4.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau, China
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Li, Nao,Li, Leyan,Chen, Xiaoming,et al. Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context[J]. Journal of Hospitality and Tourism Management, 2024, 58, 184-196.
APA Li, Nao., Li, Leyan., Chen, Xiaoming., & Wong, Ip Kin Anthony (2024). Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context. Journal of Hospitality and Tourism Management, 58, 184-196.
MLA Li, Nao,et al."Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context".Journal of Hospitality and Tourism Management 58(2024):184-196.
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