Residential College | false |
Status | 已發表Published |
Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context | |
Li, Nao1; Li, Leyan2; Chen, Xiaoming3; Wong, Ip Kin Anthony4 | |
2024-03 | |
Source Publication | Journal of Hospitality and Tourism Management |
ABS Journal Level | 1 |
ISSN | 1447-6770 |
Volume | 58Pages:184-196 |
Abstract | With the advancement of digital technology, digital storytelling is becoming more and more widely used. However, academics have not delved deeply enough into digital storytelling in the realm of VR tourist study. The objective of this study is to investigate the narrative persuasion process of technology-provided presence and story satisfaction in the context of digital destination storytelling. Combining the stimulus–organism–response (SOR) model, the study aims to examine the influence of these two variables on flow experience, emotional healing, restorative experience, and behavioral intention during the viewing of stories. By exploring these relationships, the research seeks to enhance our understanding of how technology and storytelling satisfaction contribute to the overall narrative persuasive effect. A comparative experimental data from 193 people proved that using VR to view destination story can significantly affect viewers' behavioral intentions and better help viewers build emotional distress problems compared to traditional viewing mode. In addition, viewers' flow state, emotional healing, restorative experience, and behavioral intention are all significantly impacted by how satisfied they are with a digital story, and flow state plays an important mediating role. The results of this study offer new perspectives on VR tourism and creative methods of marketing for the tourism industry. |
Keyword | Digital Storytelling Satisfaction Emotional Healing Flow State Restoration Virtual Reality (Vr) Tourism |
DOI | 10.1016/j.jhtm.2023.12.007 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics ; Business & Economics |
WOS Subject | Hospitality, Leisure, Sport & Tourism ; Management |
WOS ID | WOS:001164686900001 |
Publisher | ELSEVIER, RADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS |
Scopus ID | 2-s2.0-85183657417 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Business Administration DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Li, Nao; Li, Leyan; Chen, Xiaoming; Wong, Ip Kin Anthony |
Affiliation | 1.Business School, Institute of Digital Economy, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China 2.Business School, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China 3.School of Computer Science and Artifical Intelligence, Beijing Technology and Business University, Haidian District, No. 33, Fucheng Road, China 4.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau, China |
Corresponding Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Li, Nao,Li, Leyan,Chen, Xiaoming,et al. Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context[J]. Journal of Hospitality and Tourism Management, 2024, 58, 184-196. |
APA | Li, Nao., Li, Leyan., Chen, Xiaoming., & Wong, Ip Kin Anthony (2024). Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context. Journal of Hospitality and Tourism Management, 58, 184-196. |
MLA | Li, Nao,et al."Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context".Journal of Hospitality and Tourism Management 58(2024):184-196. |
Files in This Item: | There are no files associated with this item. |
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment