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What will my influencer say? The impact of credible social media influencer Conference paper
MAC VAI IUN, Zhang, Yixin, Jimmy Lee Chi Ming. What will my influencer say? The impact of credible social media influencer[C], 2024.
Authors:  MAC VAI IUN;  Zhang, Yixin;  Jimmy Lee Chi Ming
Favorite |  | Submit date:2024/08/15
Dynamic marketing capabilities and firm performance Conference paper
Lancy Mac, Jimmy Lee Chi Ming. Dynamic marketing capabilities and firm performance[C], Denmark:European marketing academy, 2023.
Authors:  Lancy Mac;  Jimmy Lee Chi Ming
Favorite |  | Submit date:2023/08/22
Push and Pull: The Impact of Incubator Performance on Regional SMEs’ Competitiveness Evidence from China Conference paper
FENG, Xiaozhi, LIAN, Zhaotong, LI, Jin, Jimmy Lee Chi Ming. Push and Pull: The Impact of Incubator Performance on Regional SMEs’ Competitiveness Evidence from China[C], 2023.
Authors:  FENG, Xiaozhi;  LIAN, Zhaotong;  LI, Jin;  Jimmy Lee Chi Ming
Favorite |  | Submit date:2023/08/28