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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market Journal article
Yang, Kaixin, Bu, Huimei, Huang, Rui, Liu, Matthew Tingchi. How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market[J]. Asia Pacific Journal of Marketing and Logistics, 2024.
Authors:  Yang, Kaixin;  Bu, Huimei;  Huang, Rui;  Liu, Matthew Tingchi
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/10/10
Green Marketing Practices  Green Corporate Image  Customer Loyalty  Green Self-identity  New Energy Vehicle Market  
Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
Bu, Huimei, Shi, Guicheng, Liu, Matthew Tingchi. Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective[J]. PSYCH JOURNAL, 2021, 10(4), 649-667.
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:0 TC[Scopus]:0  IF:1.3/1.6 | Submit date：2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Guicheng Shi, Huimei Bu, Yuan Ping, Matthew Tingchi Liu, Yonggui Wang. Customer relationship investment and relationship strength: evidence from insurance industry in China[J]. Journal of Services Marketing, 2016, 30(2), 201-211.
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Adobe PDF | Favorite | TC[WOS]:20 TC[Scopus]:23  IF:3.8/5.0 | Submit date：2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Zhou,Xinhua, Shi,Guicheng, Liu,Matthew Tingchi, Bu,Huimei. The mediating roles of renqing and ganqing in Chinese relationship marketing[J]. Nankai Business Review International, 2015, 6(2), 156-176.
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:16 | Submit date：2019/08/15
Complaint Propensity  Consumer Innovativeness  Customer Relationship Investment  Relationship Strength