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Omni-channel and Marketing Communication in Sec-ond-hand Luxury Trade Business: Examples from Two Leading Companies in the US and China Conference paper
Kathryn Bei DENG, LIU TING CHI, Sharon Wang Xiao, Hoi Ngan LOI. Omni-channel and Marketing Communication in Sec-ond-hand Luxury Trade Business: Examples from Two Leading Companies in the US and China[C], 2023.
Authors:  Kathryn Bei DENG;  LIU TING CHI;  Sharon Wang Xiao;  Hoi Ngan LOI
Favorite |  | Submit date：2023/10/05
Second-hand Luxury · Technology Application · Pre-owned Luxury · Omni-channel Retail · Circular Economy · Sustainable Fashion  
Understanding Live Streaming Commerce Eco-system Development in China Conference paper
GAO Ming, LIU TING CHI, Hoi Ngan LOI. Understanding Live Streaming Commerce Eco-system Development in China[C], 2023.
Authors:  GAO Ming;  LIU TING CHI;  Hoi Ngan LOI
Favorite |  | Submit date：2023/10/05
Live Streaming Commerce  Broadcaster  Viewers  Entertainment  Communication  
Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence Conference paper
Sharon Wang Xiao, LIU TING CHI, XUE Jin, Hoi Ngan LOI. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C]:Springer Science and Business Media Deutschland GmbH, 2023, 3-17.
Authors:  Sharon Wang Xiao;  LIU TING CHI;  XUE Jin;  Hoi Ngan LOI
Favorite | TC[Scopus]:0 | Submit date：2023/10/05
Artificial Intelligence  Ai Influencer  Ai Influencer Endorsement  Social Media Presence  Fantasy  Ugt  
Exploring factors triggering individual knowledge hiding at the e-commerce operation workplace Conference paper
XUE Jin, Liu TC(劉丁己), Loi Hoi Ngan. Exploring factors triggering individual knowledge hiding at the e-commerce operation workplace[C], 2022.
Authors:  XUE Jin;  Liu TC(劉丁己);  Loi Hoi Ngan
Favorite |  | Submit date：2022/11/02
Exploring the success of Live streaming commerce in China: A literature analysis Conference paper
GAO Ming, Liu TC(劉丁己), Loi Hoi Ngan. Exploring the success of Live streaming commerce in China: A literature analysis[C], 2022.
Authors:  GAO Ming;  Liu TC(劉丁己);  Loi Hoi Ngan
Favorite |  | Submit date：2022/11/02
Exploring Factors Triggering Individual Knowledge Hiding at the e-Commerce Operation Workplace Conference paper
Xue, Jin, Liu, Matthew Tingchi, Loi, Hoi Ngan. Exploring Factors Triggering Individual Knowledge Hiding at the e-Commerce Operation Workplace[C]. Cerchione R., Centobelli P.:Academic Conferences and Publishing International Limited, 2022, 1241-1250.
Authors:  Xue, Jin;  Liu, Matthew Tingchi;  Loi, Hoi Ngan
Favorite | TC[Scopus]:0 | Submit date：2023/03/06
Implicit Knowledge  Explicit Knowledge  Career Plateau  Job Insecurity  Employees’ Strategy Consensus  Knowledge Hiding  
Matching advertising with gift givers’ stereotypes of recipients: An empirical study of young Chinese buyers Conference proceedings
Authors:  Chen Yangyang;  Liu TC(劉丁己);  Tseng Ting-Hsiang;  Loi Hoi Ngan
Favorite |  | Submit date：2022/11/02