Residential College | false |
Status | 即將出版Forthcoming |
Omni-channel and Marketing Communication in Sec-ond-hand Luxury Trade Business: Examples from Two Leading Companies in the US and China | |
Kathryn Bei DENG1; LIU TING CHI1; Sharon Wang Xiao1; Hoi Ngan LOI2 | |
2023-11 | |
Conference Name | The 2023 International Conference on Marketing and Technologies |
Conference Date | November 30 to December 2, 2023 |
Conference Place | Czech University of Life Sciences Prague (CZU) and University College Prague (UCP) |
Country | Czech Republic |
Abstract | The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the US and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations. |
Keyword | Second-hand Luxury · Technology Application · Pre-owned Luxury · Omni-channel Retail · Circular Economy · Sustainable Fashion |
Indexed By | 其他 |
Language | 英語English |
Document Type | Conference paper |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING Faculty of Business Administration |
Affiliation | 1.UM 2.Macau Polytechnic University |
Recommended Citation GB/T 7714 | Kathryn Bei DENG,LIU TING CHI,Sharon Wang Xiao,et al. Omni-channel and Marketing Communication in Sec-ond-hand Luxury Trade Business: Examples from Two Leading Companies in the US and China[C], 2023. |
APA | Kathryn Bei DENG., LIU TING CHI., Sharon Wang Xiao., & Hoi Ngan LOI (2023). Omni-channel and Marketing Communication in Sec-ond-hand Luxury Trade Business: Examples from Two Leading Companies in the US and China. . |
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