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Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao Journal article
Siu-Ian (A) So, Leonardo AN Dioko, Hoc N Fong. Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao[J]. Journal of Vacation Marketing, 2012, 18(4), 341-357.
Authors:  Siu-Ian (A) So;  Leonardo AN Dioko;  Hoc N Fong
Favorite | TC[Scopus]:4  IF:4.5/4.5 | Submit date:2019/10/03
Activities  Gaming Visitors  Macao Tourism  Segmentation  Cultural Heritage Visitors  
Is the strategy of attracting both gaming and heritage tourists working for Macao? An implication to destination marketers Conference paper
So, Amy Siu-Ian, Dioko, L. A. N., Fong, Lawrence Hoc Nang. Is the strategy of attracting both gaming and heritage tourists working for Macao? An implication to destination marketers[C], 2010.
Authors:  So, Amy Siu-Ian;  Dioko, L. A. N.;  Fong, Lawrence Hoc Nang
Favorite |  | Submit date:2022/06/24