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Faculties & Institutes
Faculty of Busin... [2]
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SO SIU IAN [2]
FONG HOC NANG [2]
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Conference paper [1]
Journal article [1]
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2012 [1]
2010 [1]
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英語English [1]
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Journal of Vacat... [1]
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Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao
Journal article
Siu-Ian (A) So, Leonardo AN Dioko, Hoc N Fong. Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao[J]. Journal of Vacation Marketing, 2012, 18(4), 341-357.
Authors:
Siu-Ian (A) So
;
Leonardo AN Dioko
;
Hoc N Fong
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TC[Scopus]:
4
IF:
4.5
/
4.5
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Submit date:2019/10/03
Activities
Gaming Visitors
Macao Tourism
Segmentation
Cultural Heritage Visitors
Is the strategy of attracting both gaming and heritage tourists working for Macao? An implication to destination marketers
Conference paper
So, Amy Siu-Ian, Dioko, L. A. N., Fong, Lawrence Hoc Nang. Is the strategy of attracting both gaming and heritage tourists working for Macao? An implication to destination marketers[C], 2010.
Authors:
So, Amy Siu-Ian
;
Dioko, L. A. N.
;
Fong, Lawrence Hoc Nang
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Submit date:2022/06/24