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Interactive Effects of Service Attributes on Customer Satisfaction Conference paper
Yan Li (Eliane), Matthew Tingchi Liu, James L. Brock. Interactive Effects of Service Attributes on Customer Satisfaction[C]:Springer International Publishing AG, 2016, 851-857.
Authors:  Yan Li (Eliane);  Matthew Tingchi Liu;  James L. Brock
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Liu,Matthew, Wong,Ipkin Anthony, Chu,Rongwei, Shi,Guicheng James, Brock,James L., Tseng,Ting Hsiang. Can a socially responsible casino better retain its management staff? From an internal customer perspective[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(4), 520-539.
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.; et al.
Adobe PDF | Favorite | TC[WOS]:18 TC[Scopus]:19 | Submit date：2019/08/01
Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Shi,Guicheng, Chu,Rongwei, Brock,James L.. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference[J]. Journal of Services Marketing, 2014, 28(3), 181-194.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | TC[WOS]:157 TC[Scopus]:215 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality  
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes Journal article
Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu, Joseph Sy-Changco. What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes[J]. The International Review of Retail, Distribution and Consumer Research, 2012, 22(4), 365-383.
Authors:  Matthew Tingchi Liu;  James L. Brock;  Ramendra Singh;  Rongwei Chu;  Joseph Sy-Changco
Adobe PDF | Favorite | TC[WOS]:9 TC[Scopus]:9  IF:2.9/3.2 | Submit date：2019/11/29
Loyalty Programme  Credit Card  Reward Programme  Involvement  India