English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? Conference paper
Tseng, T., Liu, T. C., Balabanis , G. . Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands?[C], 2019.
Authors:  Tseng, T.;  Liu, T. C.;  Balabanis , G.
Favorite |  | Submit date：2022/06/07
limited-quantity scarcity  LQS  country of origin  COO  luxury brands  
Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries Conference paper
Tseng, T. , Balabanis, G. , Liu, T. C.. Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries[C], 2017.
Authors:  Tseng, T. ;  Balabanis, G. ;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Economic animosity  implicit attitude  product typicality  
Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference Conference paper
Tseng , T. , Balabanis , G., Liu, T. C.. Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Tseng , T. ;  Balabanis , G.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Attitudes  hostile country  ethnic  animosity  
The inconsistency of ethnocentric bias in the dual-attitude model Conference paper
Tseng, T., Balabanis, G., Liu, T. C.. The inconsistency of ethnocentric bias in the dual-attitude model[C], 2015.
Authors:  Tseng, T.;  Balabanis, G.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
inconsistency  ethnocentric bias  dual-attitude  
The inconsistency of explicit and implicit manifestations of ethnocentric bias Conference paper
Tseng, T., Balabanis, G., Liu, T. C.. The inconsistency of explicit and implicit manifestations of ethnocentric bias[C], Michigan, USA:Academy of International Business, 2014.
Authors:  Tseng, T.;  Balabanis, G.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
ethnocentric bias  product type  attitude