| Status | 已發表Published |
| The inconsistency of ethnocentric bias in the dual-attitude model | |
Tseng, T. ; Balabanis, G.; Liu, T. C.
| |
| 2015-07-01 | |
| Source Publication | Proceedings of AMS-World Marketing Congress of AMS Biannual Conference
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| Abstract | Empirical evidence shows that ethnocentric bias varies in its intensity from country to country (Cleveland et al. 2009) and also from product to product category (Balabanis and Diamantopoulos 2004; Cleveland et al. 2009; Verlegh 2007). |
| Keyword | inconsistency ethnocentric bias dual-attitude |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 33848 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Tseng, T. |
| Recommended Citation GB/T 7714 | Tseng, T.,Balabanis, G.,Liu, T. C.. The inconsistency of ethnocentric bias in the dual-attitude model[C], 2015. |
| APA | Tseng, T.., Balabanis, G.., & Liu, T. C. (2015). The inconsistency of ethnocentric bias in the dual-attitude model. Proceedings of AMS-World Marketing Congress of AMS Biannual Conference. |
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