English | 繁體

Search in the results

UM

Browse/Search Results:  1-3 of 3 Help

Selected(0)Clear Items/Page:    Sort:
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
Matthew Liu, Anthony Wong, Tseng Ting-Hsiang, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding: An empirical study[C], 2016.
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | Submit date：2019/09/27
Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/07
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
The counterfeited shopaholic: the case of US travelers Conference paper
Teah, M., Liu, T. C.. The counterfeited shopaholic: the case of US travelers[C], Perth:Curtin Business School, 2016.
Authors:  Teah, M.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Counterfeit  Shopping  Luxury Brands  Fun  Purchase Intention  Travelling