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Relationships between the direct and induced effects of destination advertising Conference paper
Choe, Y., Fesenmaier, D.R.. Relationships between the direct and induced effects of destination advertising[C], 2013.
Authors:  Choe, Y.;  Fesenmaier, D.R.
Favorite |  | Submit date：2019/10/22
Advertising Effectiveness  Tourism Advertising  Destination Marketing Organization  Behavioral Changes  Nonlinear Models