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Tracking image change of luxury travel destination by using text-mining: The case of Macau Conference paper
Ng, K., Liu, Y., Liu, T. C.. Tracking image change of luxury travel destination by using text-mining: The case of Macau[C], 2019.
Authors:  Ng, K.;  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
destination image  online reviews  tourist-generated content  text-mining  
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  advertisement design