| Status | 已發表Published |
| Tracking image change of luxury travel destination by using text-mining: The case of Macau | |
Ng, K. ; Liu, Y.; Liu, T. C.
| |
| 2019-09-01 | |
| Source Publication | Proceedings of The Mystique of Luxury Brands Conference 2019
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| Abstract | This study examines tourists’ perceptions of the destination image (DI) of Macau from 2014 to 2018. Web crawlers were employed to collect reviews from the ‘Macau attraction’ page for both Ctrip and TripAdvisor. A total of 51,191 reviews were collected (41,352 from Ctrip and 9,839 from TripAdvisor). The contents of reviews were analysed by using NVivo 11. It has been found that the frequency of ‘casino’ related words was decreasing in reviews by both international and mainland Chinese tourists, while new words have come up in recent years (e.g. Batman, cable car, and Ferris wheel). Additionally, international and mainland Chinese tourists perceive the DI of Macau differently. Mainland Chinese tourists are more sensitive to new attractions, while international tourists are not. The study also shows that there are differences between the government-projected DI and the tourist-perceived DI. Only the ‘City of Culture’ and ‘A World Centre of Tourism and Leisure’ have built recognition with tourists. |
| Keyword | destination image online reviews tourist-generated content text-mining |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 45402 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Recommended Citation GB/T 7714 | Ng, K.,Liu, Y.,Liu, T. C.. Tracking image change of luxury travel destination by using text-mining: The case of Macau[C], 2019. |
| APA | Ng, K.., Liu, Y.., & Liu, T. C. (2019). Tracking image change of luxury travel destination by using text-mining: The case of Macau. Proceedings of The Mystique of Luxury Brands Conference 2019. |
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