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The impact of lay elitism on preference and choice inconsistency in consumption across cultures Journal article
Kwan, Letty Y.Y., Hung, Yu Sheng. The impact of lay elitism on preference and choice inconsistency in consumption across cultures[J]. International Journal of Consumer Studies, 2024, 48(2), e13023.
Authors:  Kwan, Letty Y.Y.;  Hung, Yu Sheng
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:8.6/7.7 | Submit date：2024/04/02
Consumer Decision  Cross-cultures  Elitism  Goal System  Preference And Choice  
Social media influencers: The formation and effects of affective factors during online interactions Journal article
Zhang, Yixin, Mac, Lancy. Social media influencers: The formation and effects of affective factors during online interactions[J]. International Journal of Consumer Studies, 2023, 47(5), 1824–1837.
Authors:  Zhang, Yixin;  Mac, Lancy
Favorite | TC[WOS]:3 TC[Scopus]:9  IF:8.6/7.7 | Submit date：2023/08/03
Affective Factors  Familiarity  Intimacy  Online Interaction  Social Media Influencer Marketing  
Does religiosity matter for vice product consumption among Chinese individuals? Journal article
Mok, Kathy I.Man, Lam, Desmond Chee Shiong. Does religiosity matter for vice product consumption among Chinese individuals?[J]. International Journal of Consumer Studies, 2022, 46(2), 391-405.
Authors:  Mok, Kathy I.Man;  Lam, Desmond Chee Shiong
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:8.6/7.7 | Submit date：2022/03/28
Perceived Behavioural Control  Religiosity  Vice Product