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What will my influencer say? The impact of credible social media influencer Conference paper
MAC VAI IUN, Zhang, Yixin, Jimmy Lee Chi Ming. What will my influencer say? The impact of credible social media influencer[C], 2024.
Authors:  MAC VAI IUN;  Zhang, Yixin;  Jimmy Lee Chi Ming
Favorite |  | Submit date：2024/08/15
The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements Conference proceedings
41st Annual ISMS Marketing Science Conference, Rome, Italy, June 20-22, 2019
Authors:  Lai, S.K.;  Ho, Y.
Favorite |  | Submit date：2023/08/17
Interpersonal Recommendation  Consumer Behavior  Purchase Intention  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement  
The Role Of Online Reviews In Mainland Chinese Visitors' Food And Beverage Related Behavioral Intentions - The Case Of Macau Conference proceedings
39th ISMS Marketing Science Conference
Authors:  Ma, Q.;  Ho, Y.
Favorite |  | Submit date：2023/08/17
Online Review  Electronic Word-of-mouth  Food And Beverage Consumption  Mainland Chinese Visitors  
Holistic Perception Of Celebrity Endorsers And The Role Of Unique Outline Conference paper
Liu, Y., Liu, T. C.. Holistic Perception Of Celebrity Endorsers And The Role Of Unique Outline[C], Los Angeles:the INFORMS Society for Marketing Science, 2017.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Holistic Perception  celebrity endorser  outline  image  
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Marketing strategy  Sachet marketing  Piecemeal marketing  Package size  
The roles of regulatory focus and attribute value on consumer evaluation Conference paper
Ho, Y., So, S. I., Chow, W. C.. The roles of regulatory focus and attribute value on consumer evaluation[C], 2016.
Authors:  Ho, Y.;  So, S. I.;  Chow, W. C.
Favorite |  | Submit date：2022/08/21
regulatory focus  
The Role of Social Comparison Direction and Comparison Target in Service Delays Conference proceedings
35th ISMS Marketing Science Conference, Istanbul, Turkey, July 11-13, 2013
Authors:  Ho, Y.;  Chan, N.C.
Favorite |  | Submit date：2023/08/17
Social Comparison