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An Examination of Value Equity in Event Service: The Moderating Role of Event Experience Conference paper
IpKin Anthony Wong, Mark S. Rosenbaum, Matthew Tingchi Liu. An Examination of Value Equity in Event Service: The Moderating Role of Event Experience[C]:Springer-Verlag, Berlin, 2015, 152-155.
Authors:  IpKin Anthony Wong;  Mark S. Rosenbaum;  Matthew Tingchi Liu
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14
The Consumers Online Group Buying Influential Factor Model Conference paper
Liu, T. C., Brock, J., Shi, G.. The Consumers Online Group Buying Influential Factor Model[C]:Academy of Marketing Science, 2011.
Authors:  Liu, T. C.;  Brock, J.;  Shi, G.
Favorite |  | Submit date：2022/06/06
Examine value equity in event service: the moderating role of event experience Conference paper
Wong, I., Rosenbaum, M., Liu, T. C.. Examine value equity in event service: the moderating role of event experience[C], 2010.
Authors:  Wong, I.;  Rosenbaum, M.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06