| Status | 已發表Published |
| Examine value equity in event service: the moderating role of event experience | |
Wong, I.; Rosenbaum, M.; Liu, T. C.
| |
| 2010-05-01 | |
| Source Publication | Academy of Marketing Science (AMS) Annual Conference Proceedings
 |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 5008 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Recommended Citation GB/T 7714 | Wong, I.,Rosenbaum, M.,Liu, T. C.. Examine value equity in event service: the moderating role of event experience[C], 2010. |
| APA | Wong, I.., Rosenbaum, M.., & Liu, T. C. (2010). Examine value equity in event service: the moderating role of event experience. Academy of Marketing Science (AMS) Annual Conference Proceedings. |
| Files in This Item: | There are no files associated with this item. | |||||
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