The promotion of creativity in young children has been included in the agenda of the educational authorities in mainland China since 2001. Since then, attempts to implement this policy have appeared in different forms. The educational bureaux take measures by publishing documents and guidelines on the subject. While some kindergartens endeavour to restructure their programmes in order to accommodate the development of creativity, most practitioners are not yet ready to embrace this idea. Based on an ethnographic study, this article argues that there are gaps amongst the government’s, practitioners’ and parents’ views of creativity and means to foster such ability in young children. It also highlights the fact that the observed phenomenon might be explained in terms of the social hierarchy that has been thriving in Chinese culture for centuries. Finally, it suggests that a reciprocal relationship amongst the three parties is yet to be built in order to form a strong support for the development of children’s creativity in this southern Chinese city.