While there has been much research detailing how English as a foreign language (EFL) students attending English for academic purposes (EAP) courses struggle with a wide array of challenges when adjusting to university English-medium instruction, how these students use feedback to self-regulate their academic English learning and what contributes to or hinders this remain unknown. This study investigates Chinese university students’ feedback behaviour and preferences in academic English course settings and their associations with English language self-efficacy within the context of recent feedback research in higher education. Apart from a dominant preference for teacher evaluative feedback, the students were found to be more likely to act on teacher feedback than to proactively seek feedback. English language self-efficacy was also shown to have significant influence on both feedback behaviour and preference. In the light of these results, this paper argues for a pressing need to extend the notion of feedback in academic English courses from viewing it as information transmission or ‘telling’ to recognising it as an iterative process whereby students make sense of information from various sources and use it to enhance their academic English learning.