Gender stereotype as a vehicle for social change? The case of the Kong Girl

doi:10.1558/genl.31607

UM > Faculty of Arts and Humanities > ENGLISH LANGUAGE CENTRE

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	Gender stereotype as a vehicle for social change? The case of the Kong Girl
	MA Kang 1; KHY Chen 2
	2017-12-01
Source Publication	Journal of Gender and Language (SJR Q2)
ISSN	1747-6321
Pages	460-481
Abstract	The Kong Girl stereotype has been circulating in the media since the mid-2000s. The indexical process of associating social meanings to the Kong Girl label becomes heightened in situations of uncertainty and change. Kira Hall uses the term ‘indexical dissonance’ to explain the state of identity under globalisation. In this paper, we identify three strategies by which more ‘positive’ representations of Kong Girls emerge: (1) the Kong Girl label shifts in semantic meaning; (2) the specific Kong Girl qualities taken as stance objects shift; and (3) the Kong Girl label is reappropriated. Through these strategies, we show how the meanings associated with a gender stereotype may be co-opted in emerging discourses of social change.
Keyword	Gender Kong Girl Discourse Analysis Media
DOI	10.1558/genl.31607
URL	View the original
Language	英語English
The Source to Article	PB_Publication
Fulltext Access	View Full-Text via DOI View Full-Text via Web of Science
Citation statistics
Document Type	Journal article
Collection	ENGLISH LANGUAGE CENTRE
Corresponding Author	MA Kang
Affiliation	1.University of Hong Kong 2.University of Macau
Recommended Citation GB/T 7714	MA Kang,KHY Chen. Gender stereotype as a vehicle for social change? The case of the Kong Girl[J]. Journal of Gender and Language (SJR Q2), 2017, 460-481.
APA	MA Kang., & KHY Chen (2017). Gender stereotype as a vehicle for social change? The case of the Kong Girl. Journal of Gender and Language (SJR Q2), 460-481.
MLA	MA Kang,et al."Gender stereotype as a vehicle for social change? The case of the Kong Girl".Journal of Gender and Language (SJR Q2) (2017):460-481.

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