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The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Chen, Yangyang, Tingchi Liu, Matthew, Liu, Yongdan, Chang, Angela Wen yu, Yen, Jerome. The influence of trust and relationship commitment to vloggers on viewers' purchase intention[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(2), 249-267.
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite | TC[WOS]:34 TC[Scopus]:39  IF:3.9/4.6 | Submit date：2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
How video bloggers (Vlogger) affect parasocial interaction and brand Conference paper
Liu, T. C., Lam, I, Liu, Y., Tseng, T.. How video bloggers (Vlogger) affect parasocial interaction and brand[C], 2018.
Authors:  Liu, T. C.;  Lam, I;  Liu, Y.;  Tseng, T.
Favorite |  | Submit date：2022/06/07
vlogger  parasocial interaction  PSI  brand