English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale Conference paper
Yuan, Y., Pornpitakpan, C.. The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale[C], 2021.
Authors:  Yuan, Y.;  Pornpitakpan, C.
Favorite |  | Submit date：2023/08/20
unrealistic optimism  affective cues  sensemaking  
The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response[C], 2020.
Authors:  Yuan, Y.;  Pornpitakpan, C.
Favorite |  | Submit date：2023/08/20
affective cue  cultural difference  unrealistic optimism  
The effect of implicit affective cues and culture on unrealistic optimism Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues and culture on unrealistic optimism[C], 2019.
Authors:  Yuan, Y.;  Pornpitakpan, C.
Favorite |  | Submit date：2023/08/20
implicit affective cues  culture  unrealistic optimism  
Unrealistic optimism in Thailand: Implications for marketers Conference paper
Pornpitakpan, C., Yuan, Y., Green, R. T., Ratanasithi, S.. Unrealistic optimism in Thailand: Implications for marketers[C], Penang, Malaysia:Asian Academy of Management, 2013, 396-406.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Green, R. T.;  Ratanasithi, S.
Favorite |  | Submit date：2023/08/20
unrealistic optimism  self-enhancing bias  self-positivity bias  illusory optimism  perceived controllability  Thailand  
Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer Conference paper
Pornpitakpan, C., Yuan, Y., Green, R. T.. Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer[C], Taipei, Taiwan:International Management Development Association, 2013, 229-236.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Green, R. T.
Favorite |  | Submit date：2023/08/20
unrealistic optimism  self-enhancing bias  self-positivity bias  defensive pessimism  perceived controllability  self enhancement  Singapore