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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
Bu, Huimei, Shi, Guicheng, Liu, Matthew Tingchi. Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective[J]. PSYCH JOURNAL, 2021, 10(4), 649-667.
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:0 TC[Scopus]:0  IF:1.3/1.6 | Submit date：2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
A Study on Consumer Repulsion：Evidence from China Conference paper
Bu, H., Liu, T. C., Ping, Y., Shi, G., Wang, Y.. A Study on Consumer Repulsion：Evidence from China[C], Chicago:The American Marketing Association, 2014.
Authors:  Bu, H.;  Liu, T. C.;  Ping, Y.;  Shi, G.;  Wang, Y.
Favorite |  | Submit date：2022/06/06
consumer repulsion  perceived risk  national identification  global communication  product ownership  word of mouth