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Online Group-Buying: The Effect of Offer Popularity on Consumer Purchase Intention Conference paper
Chow, W. C., Fu, S. F., Lai, Y. M.. Online Group-Buying: The Effect of Offer Popularity on Consumer Purchase Intention[C], 2015.
Authors:  Chow, W. C.;  Fu, S. F.;  Lai, Y. M.
Favorite |  | Submit date：2022/08/21
online group-buying  offer popularity  risk aversion  purchase intention