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CENTRE FOR CONTI... [1]
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LIU TING CHI [1]
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Journal article [1]
Date Issued
2010 [1]
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英語English [1]
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Journal of Inter... [1]
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How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China
Journal article
Liu, T. C., Shi, G., Wong, I. , Hefel, A., Chen, C. . How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China[J]. Journal of International Consumer Marketing, 2010, 169-181 (Scopus).
Authors:
Liu, T. C.
;
Shi, G.
;
Wong, I.
;
Hefel, A.
;
Chen, C.
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Submit date：2022/06/07
Female athlete endorser
physical attractiveness
match-up
purchase intention
