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Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption Conference paper
Tseng, T., Liu, T. C.. Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption[C], Perth:Curtin University, 2017.
Authors:  Tseng, T.;  Liu, T. C.
Favorite |  | Submit date:2022/06/06
Luxury brands  limited edition products  hedonic consumption  utilitarian consumption