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National culture and international business: A path forward Journal article
Shenkar, Oded, Tallman, Stephen B., Wang, Hao, Wu, Jie. National culture and international business: A path forward[J]. Journal of International Business Studies, 2020, 53(3), 516-533.
Authors:  Shenkar, Oded;  Tallman, Stephen B.;  Wang, Hao;  Wu, Jie
Favorite | TC[WOS]:37 TC[Scopus]:29  IF:8.6/12.3 | Submit date：2022/08/05
Contact-based Framework  Cultural Distance  Cultural Friction  National Culture  Paradigm Shift  
Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture Conference paper
Pornpitakpan, C., Yuan, Y.. Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture[C], 2018.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
advertising  cultural framework  consumer behavior  product typology  environmental concern  brand commitment  
Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework Conference paper
Joseph A. Sy-Changco, Ramendra Singh. Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework[C], 2008, 188-196.
Authors:  Joseph A. Sy-Changco;  Ramendra Singh
Favorite |  | Submit date：2019/11/29
Mainland Chinese Tourists’ Consumption Behavior  Foreign Market Entry  Cultural Risks In emergIng Markets  MarketIng In emergIng Markets  Theme Parks  Integration-responsiveness Framework