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Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  advertisement design  
Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  face perception