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Why do Chinese consumers buy high end but low key goods: A study in Macau Conference paper
Lei, K., Liu, T. C.. Why do Chinese consumers buy high end but low key goods: A study in Macau[C], Perth:Curtin University, 2017.
Authors:  Lei, K.;  Liu, T. C.
Favorite |  | Submit date:2022/06/06
Luxury goods  conspicuous consumption  brand prominence  brand conspicuousness  China