English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  Huang, Kaifan;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
Dynamic Discount Pricing in Competitive Marketing Journal article
Chen, Jian, Yang, Lu Xing, Huang, Da Wen, Yang, Xiaofan, Tang, Yuan Yan. Dynamic Discount Pricing in Competitive Marketing[J]. IEEE Access, 2019, 7, 145340-145347.
Authors:  Chen, Jian;  Yang, Lu Xing;  Huang, Da Wen;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:3.4/3.7 | Submit date：2022/05/23
Discount Pricing  Marketing Management  Optimal Control  Optimality System  Profit Maximization  Word-of-mouth Propagation