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Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  Huang, Kaifan;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
A discount strategy in word-of-mouth marketing Journal article
Zhang, Tianrui, Li, Pengdeng, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan, Wu, Yingbo. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation, 2019, 74, 167-179.
Authors:  Zhang, Tianrui;  Li, Pengdeng;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan; et al.
Favorite | TC[WOS]:19 TC[Scopus]:20  IF:3.4/3.3 | Submit date：2022/05/17
Discount Pricing  Marketing Profit  Wom Marketing  Wom Spreading Model