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<傳播研究與智能營銷:“後真相”時代的利基思維> Communication Research and Smart Marketing: Playing Niche in the Post-Truth Era. Presentation
报告日期: 2019-11-01
Authors:  李小勤
Favorite |  | Submit date:2022/08/30
Smart Marketing  Wisdom Journalism  Niche Marketing  Lifestyle Magazine  
小而美?注意力經濟視角下的傳媒盈利新模式初探:以廣州為例 Small is Beautiful? An Exploration of Viable Business Model of Media Organizations under the Lens of Attention Economy: The Case of Guangzhou Journal article
李小勤. 小而美?注意力經濟視角下的傳媒盈利新模式初探:以廣州為例 Small is Beautiful? An Exploration of Viable Business Model of Media Organizations under the Lens of Attention Economy: The Case of Guangzhou[J]. Communication and Society Journal, 2019(49), 43-73.
Authors:  李小勤
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注意力經濟 Attention Economy  去大眾化媒體 Demassification Of Media  智慧新聞 Wisdom Journalism  智慧營銷 Wisdom Marketing  新媒體盈利模式 New Media Profit Model